Vision of ATP Fitness is to create 'Fit & Healthy' India by evolving environment in which the best ﬁtness professionals can express and build on their talent.
To foster professionalism and standardization in Indian fitness & wellness industry by virtue of developing proactive
eco-system which will play a major role for millions of Indians to live fit, healthy and happy. The strategic mission
of ATP Fitness recognizes that to thrive tomorrow, we must be successful today and develop next generation
fitness professionals. Hence to create an environment in which the entire gamut of fitness and wellness
industry comes together with common minimum objective of making India - Fit & Healthy
ATP Global Fitness Concert is an inimitable fitness event which brings together the best of the fitness icons from all over the world.
This is rare of the rarest opportunity for fitness lovers to ‘explore and learn’ from the best and the most renowned dance based workouts.
Dance based innovative workouts are one of the most happening fitness activity allover the globe. People get tired with the routine & monotones workouts at fitness center. Dance based workout is basically a group exercise designed scientifically to give enough amount of exercises for entire body which can be performed by person of any age.
Approximately 15 million people take weekly classes in over 200,000 locations across 180 coutries. This indicates the current trend & future of dance based group exercise.
The last edition of ATP Fitness Concert had witnessed performances by Paul Mavi of Bokwa Fitness (USA), Richard Scrivener of Fitness FX (UK), Sucheta Pal of Zumba (India), Payal Gidwani of Cosmic Fusion (India), Ashwin Pandey of Folk Fitness (India), Nitesh Hira of Lesmills (India) & Jordan Bellard of Piloxing (USA). The heavy weight fitness icons had given electrifying & thrilling performance on a single stage and created history in the arena of fitness industry.
Efforts of ATP Fitness are to educate fitness freak citizens & to give firsthand experience with the creators & master trainers of such dance based workouts. This is rare of the rarest opportunity!
Get ready for more intense, stimulating & powerful experience at the next edition of ATP Global Fitness Concert.
Fitness Scenario of India - Forefront of Opportunities
India is one of the oldest civilizations in the world with a kaleidoscopic variety and rich cultural heritage. It has achieved all-round socio-economic progress during the last 67 years of its Independence. India has become self-sufficient in agricultural production and is now one of the top industrialized countries in the world and one of the few nations to have gone into outer space to conquer nature for the benefit of the people.
India shall be the third largest economy in the world by the year 2020. 60% of India is young and below the age of 35 years, out of total population of 1.25 billion. The economy is projected to grow by more than 9%. It is imperative that the citizens remain fit and healthy. We at 'ATP Fitness' define that healthy body means happy mind and progressive Nation.
This draws the wonderful sketch of opportunities in India. The economy is booming and large group of investors have diverted their business interest towards India. India has started it's journey towards developing country with showcasing a small piece of technical revolution to became the first country in the World to reach MARS in it's first attempt and that too at the most economic cost.
Wellness is a concept which has been in voyage from ancient times in India. Traditional medicines and health practices like Ayurveda and Yoga have propounded the concept of mental and physical wellness. Most of the ancient wellness concepts were focused on health, nutrition and relaxation. With the progress of time, wellness as concept changed in multi-dimension. Rising income & globalization has played a pivotal role in changing the mind frame of citizens. Citizens became more active and aggressive towards their wellness.
Wellness industry in India which comprises of beauty services and cosmetic products, fitness centers, nutrition, alternative therapies and rejuvenation was worth Rs. 490 billion in FY 2011-12. This shows extra ordinary opportunities in India. The Indian fitness industry is highly under penetrated market compare to several developed and developing countries. Out of total number of health clubs worldwide, US has 22.4% share, Brazil has 13.6% share and India has just 0.9% share.
The fitness and slimming market in India was worth Rs. 40 billion in FY 2011-12.
The key driver of growth for this industry is increase in young population and disposable income. The working and young population in India is estimated to rise by 241 million people between 2010 to 2030. Swift growth of young and working professionals coupled with increase in disposable income will have extremely positive effect on the fitness industry.
Another alarming aspect is the increase in lifestyle diseases. It is increasing due to many factors like high stress level at work place, consumption of unhealthy fast food, rising pollution level. As per PWC-FICCI wellness report, coronary heart diseases are expected to rise by 45% and diabetes to rise by 32%. Fitness centers can play vital role in preventing the same.
Looking at the current scenario, lots of organizations are putting magnifying efforts to bring awareness towards prevention methods including media, government, NGO's, educational institutes etc. Large amount of media campaigns have been carried out across the nation for awareness and prevention practices. In nut shell, big size efforts are being made for fit & Healthy India.